Publish date. 26-05-2012   Number of images. 13 Category. Fashion Week

Victoria's Secret bras helping rural Indian women too

LONDON: Victoria's Secret, which helps 'boost' the assets of cash-rich women around the world with its bust-enhancing bras, is also improving the lives of thousands of rural Indian women who are responsible for creating the garments, reports have ...


Workers produce bras for export at the Intimate Fashions factory in Kanchipuram district, 30 km south of India's southern city of Chennai, May 22, 2012. For conservative India's rural women, a projec

Full View  Workers produce bras for export at the Intimate Fashions factory in Kanchipuram district, 30 km south of India's southern city of Chennai, May 22, 2012. For conservative India's rural women, a project giving them jobs in the manufacturing sector is not just an end to poverty, but brings empowerment and respect in this deeply patriarchal society. Intimate Fashions - which produces bras for Victoria's Secret and the La Senza brand - is one of thousands of firms that have set up in Tamil Nadu's Kanchipuram district in recent years....

The jobs - which are turning women as young as 18 years old into breadwinners - are not only helping lift their families out of poverty, but making their largely patriarchal communities see daughters

Full View  The jobs - which are turning women as young as 18 years old into breadwinners - are not only helping lift their families out of poverty, but making their largely patriarchal communities see daughters as assets, rather than burdens for whom dowry must be paid to get them married. Intimate Fashions India Pvt Ltd, manufacturer for American lingerie retailer Victoria's Secret, employs 2,500 workers - mostly rural women - at its factory in Tamil Nadu's Kanchipuram district, 30 km (18 miles) south of the city of Chennai....

     Under a public-private partnership, supported by the World Bank, over 400 firms such as Intimate Fashions, Intel, Samsung and Nike - who need workers - are linked with poor rural village communi

Full View       Under a public-private partnership, supported by the World Bank, over 400 firms such as Intimate Fashions, Intel, Samsung and Nike - who need workers - are linked with poor rural village communities, where youth are jobless. Mamandur village in Kanchipuram is one village now sending its girls out to work. Young women, who would have left school early, married young and been confined to their villages doing household tasks such as collecting water from boreholes or looking after children, are now delaying marriage, and working and supporting their families - gaining them respect in these male-dominated communities....

"Divya earns more than I thought possible," says Latta Gunbendran, mother of 19-year-old Divya, who works at Intimate Fashions and earns a monthly salary of 7,000 rupees ($130). "My two younger girls

Full View  "Divya earns more than I thought possible," says Latta Gunbendran, mother of 19-year-old Divya, who works at Intimate Fashions and earns a monthly salary of 7,000 rupees ($130). "My two younger girls can go to school and we have bought a fridge, a television and even tiled our floors in our house. She is like the son I never had. She brings me and my family respect....

Village women in conservative India's southern state of Tamil Nadu are challenging age-old perceptions - which see females in traditional roles as homemakers - by taking on jobs in the regions' boomi

Full View  Village women in conservative India's southern state of Tamil Nadu are challenging age-old perceptions - which see females in traditional roles as homemakers - by taking on jobs in the regions' booming manufacturing sector, in industries producing everything from lingerie to electronics. The jobs - which are turning women as young as 18 years old into breadwinners - are not only helping lift their families out of poverty, but making their largely patriarchal communities see daughters as assets, rather than burdens for whom dowry must be paid to get them married....

Intimate Fashions India Pvt Ltd, manufacturer for American lingerie retailer Victoria's Secret, employs 2,500 workers - mostly rural women - at its factory in Tamil Nadu's Kanchipuram district, 30 km

Full View  Intimate Fashions India Pvt Ltd, manufacturer for American lingerie retailer Victoria's Secret, employs 2,500 workers - mostly rural women - at its factory in Tamil Nadu's Kanchipuram district, 30 km (18 miles) south of the city of Chennai.      Under a public-private partnership, supported by the World Bank, over 400 firms such as Intimate Fashions, Intel, Samsung and Nike - who need workers - are linked with poor rural village communities, where youth are jobless. Mamandur village in Kanchipuram is one village now sending its girls out to work....

Young women, who would have left school early, married young and been confined to their villages doing household tasks such as collecting water from boreholes or looking after children, are now delay

Full View  Young women, who would have left school early, married young and been confined to their villages doing household tasks such as collecting water from boreholes or looking after children, are now delaying marriage, and working and supporting their families - gaining them respect in these male-dominated communities.     "Divya earns more than I thought possible," says Latta Gunbendran, mother of 19-year-old Divya, who works at Intimate Fashions and earns a monthly salary of 7,000 rupees ($130). "My two younger girls can go to school and we have bought a fridge, a television and even tiled our floors in our house. She is like the son I never had. She brings me and my family respect....

  Photo credits: REUTERS/Babu Babu ALERTNET/ Nita Bhalla

Full View    Photo credits: REUTERS/Babu Babu ALERTNET/ Nita Bhalla Leave a comment: IMPORTANT: Your comment will not appear immediately as we vet all messages before publication. We don't publish comments that are racist or otherwise offensive....



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